"Live and Uncut" - Episode #11 : Lets talk Fuji

I was delighted to have as my guest last week, Marc Horner from Fuji UK.

Marc Horner - Fuji Uk.

Marc Horner - Fuji Uk.

It was never my intention to try and 'weed' out an exclusive from Marc. I wanted to get to know the company more than anything. Yes I had to ask about 'potential' new products, but in these days even with the rumour sites readily available guessing what is next in line the pipeline, companies have to play their cards close to their chests.

It was clear to me that whilst Fuji know they are on to something that is clearly a desirable product by photographers around the world, they have their feet on the ground. They appreciate their position in the market and freely admit that. But, and it is a huge BUT, they know how to produce quality gear both with lenses and cameras and it is their intention to offer the Fuji user the very best. It is important to note that this company - probably the only one - is prepared to offer continued firmware upgrades to products that have been superseded (an example of this was with the Fuji x100 despite the x100s being on the shelf, a firmware was made available to improve focusing issues). This to me speak's volumes. Many companies would point you in the direction of the latest model.

But, Fuji are looking to develop a customer appreciation and satisfaction of their services and feel by looking after the customers that have older gear, this will encourage new users to buy into the Fuji products. One important fact to realise is that the company listens to their users not just the pros but anyone who has blogged emailed an idea or a fault that has occurred. Fuji are only to ready to implement a change or rectify a fault as soon as possible, as in the case of the X-T1, when the light leaking issue was found. Fuji rectified the product on manufacture line and repaired those that had been sold with the fault, (No questions asked) they didn't bury their heads in the sand hoping that the problem would go away!

There is no doubt in my opinion there is a lot of pride within the company, not only of what they have achieved but in their plans for the future. Fuji have a long history in cameras, film and digital technology and since bringing the X100 to the market have come a long way. Long may that continue as I for one am a completely satisfied with my Fuji and proud of that.

Till next time

"Leave you camera bag at home"


Here are the links for you..

Live and Uncut... https://www.youtube.com/watch?v=JjHh6a-jfuQ

Latest XF lens roadmap announcement: http://www.fujifilm.eu/uk/news/article/news/fujifilm-release-2014-and-early-2015-roadmap-for-x-mount-lenses/

Lenses that have been pre-announced but not out yet are:

1. A high speed wide angle prime lens (Focal length and Aperture TBC)

2. A bright XF50-140mmF2.8 R OIS tele-photo zoom

3. A bright XF16-55mmF2.8 R OIS standard zoom lens  

4. A super telephoto zoom lens (Focal length and Aperture TBC)

5. A high magnification XF18-135mmF3.5-5.6 R OIS zoom lens


Learn more about Fujifilm digital cameras


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